Building
Obeagle
Omegle, but for dogs. A fun one.
AdTech AI eval
One of the first AI evals for an AdOps workflow — synthetic tasks with deterministic verifiers.
AEO platform
An AI-search-optimization platform. In development.
About
I think a lot about behavior and intent — most product problems are really attention, motivation, or friction problems wearing a costume. I care about UX and the small stuff, and I’d rather build a rough version of something than write the perfect doc about it.
Years ago I tried to build an app called Pearup in college. It never launched, but it’s what made me want to get good at this.
Work
5 Axis Health
10K → 50K+patients
First product hire and product lead at a DTC startup doing compounded GLP-1s before it was trendy. Redesigned the purchase flow for a 76% lift in AOV and 30% in conversion. Worked on the Tmates and MD Exam brands.
+$1.8MMannual revenue
First PM on ad-rendering infrastructure at a programmatic exchange. Launched one of their best-performing ad formats.
Content IQ
$40MMad revenue owned
Owned ad monetization across 20+ publisher sites. Acquired by Perion (NASDAQ: PERI).
Earlier
- The SandboxMarketplace and onboarding redesign for one of the biggest NFT games — cut bounce ~40%.
- A360 MediaLaunched and grew an affiliate-commerce division for Us Weekly and Men’s Journal.
- FluentAdded $1.4MM in annual revenue from onboarding CRO tests.
Contact
The fastest way to reach me is email — or just book a call. Always happy to meet people building interesting things.